Advertising
Everywhere you look - on the Internet and TV, in magazines and newspapers, on billboards and direct mail - there are messages to be conveyed.
Branding…Marketing…Influencing. You have the ability to communicate and effectively change the world around you. There's never a dull moment in the world of advertising and our faculty, who are professionals in the field, will guide you every step of the way to learn how to write the persuasive copy, develop the concept, sell the idea to the client, strategize where the message should be placed, then watch your campaign influence your target market.
 You'll learn it all in the Advertising bachelor's degree program - from fundamentals to concept development, E-commerce to entrepreneurship, marketing research to business strategy. You'll be prepared for the real world and have a great time brainstorming, planning, and dreaming up the next bright idea. Work with industry-related software including Microsoft, QuarkXPress®, and a range of Adobe® products.
Upon graduation, you'll have practical skills and the knowledge needed to succeed. Your portfolio will reflect the competencies required to seek an entry-level position such as a junior account executive, assistant account supervisor, advertising artist, assistant art director, copywriter, computer artist, creative director, media director, or public relations specialist.
Advertising curriculum:
* top right student work by: Jaime Dussan
* lower left student work by: Jaime Dussan & Damion Parsons |
